 Email marketing is a powerful tool, and it is essential to the growth and development of today’s businesses. When done correctly, email marketing is an excellent way to communicate with clients and gain a strong web presence. It’s quick and effective, and you see immediate results. It is also much more affordable than direct mail marketing, costing from a fraction of a penny to only 3 pennies per email address. However, there is much more to sending email campaigns than pasting images and text into an email and copying it to all of your recipients. With the spam filters and laws that have been put into place, it is important to know HOW to design an email campaign in order for it to be successful.
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With B&A Creations, you will get an effective, CAN-SPAM compliant email marketing campaign. All you need to provide is the copy, and we can take care of the rest. Provided that you have a legitimate opt-in email address list, of course. We will set you up with an html email service provider, design your mailing, and send you a proof via email before launching the campaign. We test each mailing using 5 of the top email clients on both PC and Mac platforms, and we include a plain text alternative version in the event that the recipient cannot or will not receive html emails. We will also help you with initial list management services including uploading the names, removing duplicates, and performing address verification prior to sending your first mailing.
Bonus!
At B&A Creations, we love MailChimp! And our love for MailChimp benefits you. If you sign up for a free MailChimp account using the affiliate link on our site, you will receive a $30 credit once you become a paid member*. MailChimp offers you great resources and tutorials to help you develop a solid email marketing plan and understand what works for your industry. They also offer affordable pay-as-you-go or monthly service plans. If you have an existing html email service, we will be happy to work with them as well, but for clients new to this type of marketing, we recommend MailChimp.
If you are unsure whether you have permission to send to your email address list, watch the brief video below for some list etiquette tips courtesy of MailChimp.
*Terms are subject to change without notice.
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